Google Analytics Audit

Make sense of your data with an analytics audit Taylored to your business.

Tired of unreliable Google Analytics data clouding your decision making? You're not alone.

Many businesses struggle with outdated Google Analytics setups, resulting in misleading insights and missed opportunities—that's where I come in.

As a Google Analytics 4 implementation expert, I offer a “Taylored” Google Analytics audit service designed to diagnose your setup and unlock the true potential of your website and marketing data.

Do any of these sound familiar?

  • Your company’s leadership is losing faith in your Google Analytics implementation’s ability to deliver trustworthy insights.

  • You want to get insights from your data, but you’re not sure where to start.

  • Your digital analytics implementation was done a long time ago and hasn’t been updated since.

If so, a Google Analytics audit is the key to confident decisions and actionable insights.

The Strategic Advantages of a Google Analytics Audit

The ability to make informed decisions based on reliable data is the foundation of any successful business, and a clean Google Analytics 4 implementation empowers you to do just that.

By identifying and resolving discrepancies within your data collection, you unlock a treasure trove of actionable insights that can be leveraged to achieve a multitude of strategic advantages.

Here's a glimpse of the future you can achieve with clean data:

  • Data-driven decisions: No more guesswork or relying only on intuition. You'll have the data you need to make informed decisions about everything from product development to marketing campaigns.

  • Personalized customer experiences: Clean user data allows you to segment your audience effectively and deliver targeted messaging that resonates with their specific needs.

  • Optimized marketing campaigns: Identify your highest-performing marketing channels and adjust your budget accordingly for maximum impact.

  • Improved conversion rates: Understand which elements of your website or app are driving conversions and optimize them for a seamless user experience.

  • Reduced customer churn: By understanding customer behavior more accurately, you can anticipate their needs and proactively address any pain points, leading to increased customer loyalty and retention.

Data alone isn't enough. To truly fuel business growth, you need actionable insights derived from reliable data. My Google Analytics audit bridges the gap, transforming your data from a raw resource into a strategic asset, unlocking a range of advantages that can propel your business forward.

From Metrics to Momentum

A Taylored Assessment

My audit is comprehensive—I manually review over 75 configuration settings!

I customize my Google Analytics audit to your unique business needs and goals so that you can improve your organization’s use and trust of Google Analytics. Some of the issues I uncover are:

  • Tracking Code

    ❌Old analytics tracking code

    ❌Improper code placement

    ❌Incorrectly implemented cross-domain tracking

  • Account Set Up

    ❌Duplicative data streams

    ❌Unfiltered employee and bot traffic skews customer data

    ❌Missing PII filters that risk privacy violations

  • Campaign Tracking

    ❌Inconsistent naming conventions for campaign parameters

    ❌Misattribution due to missing campaign tags

    ❌Auto-tagging Issues in Google Ads

My Analytics Audit Includes:

  • A comprehensive pdf report detailing your implementation’s configuration issues and recommendations to resolve them.

  • Strategic recommendations to improve your analytics implementation; prioritized by impact.

  • A post-audit phone call to discuss the identified areas of improvement and my recommended next steps.

The investment: $4,000 per audit

My Process

1.     Complete my Contact Form

When you’re ready to get started, fill out my contact form. Once I receive your contact form, I will email you within 1-3 business days to schedule a discovery call.

2.     Discovery Call

During our call, we’ll talk about your business: your goals, the issues you have with your analytics implementation, and the questions you have that your current data can’t answer.

3.     Proposal

Before we begin the project, I will provide you with a proposal that details the project scope, deliverables, timeline, expectations, and fees.

4.     Audit documentation

Now for the fun part! During this phase, I dig into your analytics implementation and account to find any issues that are blocking your team from realizing the full potential of your analytics investment. For each discovered issue, I’ll provide a prioritized list of recommended next steps.

5.     Post-audit phone call

Finally, we’ll schedule an hour call to go over your audit and the proposed next steps. This is your time to ask any questions about my recommendations to improve your Google Analytics implementation.

Ready to unlock the true power of Google Analytics?

Let's schedule a free consultation to discuss your specific needs. I'll help you determine if a Google Analytics audit is the right next step for your business.

Don't let bad data hold you back. Take control and get the insights you deserve!